Published on : Thursday, December 17, 2015
The UNWTO Regional executive workshop in Qatar on eMarketing in Tourism, organized by the World Tourism Organization, its UNWTO. Themis Foundation and Qatar Tourism Authority, was closed on 15th December in Doha by Alvaro Moreno, UNWTO.Themis Foundation Workshop Coordinator, the facilitators of the course: Montserrat Peñarroya and prof. Dimitrios Buhalis and 40 officials from Qatar and MENA region.
This executive workshop, delivered by Montserrat Peñarrota and prof. Dimitrios Buhalis, aimed at providing the participants with knowledge, skills, tools and a forum for discussion and reflection on eMarketing in Tourism. With this objective, the international facilitators delivered presentations on key concepts and elements on concepts and processes on state-of-the-art approaches to assess the performance of their destination, evaluate eMarkets’ potential, and transform insights into actionable and targeted marketing tactics.
Participants benefited from international expertise in tourism eMarketing, through a three-day executive training program that included a conference and two-day workshop held in both English and Arabic. The course aimed to equip tourism sector officials and professionals across Qatar and the MENA region with knowledge, capacity and skills in eMarketing.
According to Mohamed Al Mahmeed, Head of Tourism Investment Promotion at QTA, the organisation and its partners have jointly trained close to 600 industry professionals from across the region in various aspects in tourism.
“Our aim is to empower the private sector and equip them with tools such as best practices and a platform for knowledge sharing, so that they are better able to diversify and promote a sustainable tourism sector.”
Al Mahmeed added that QTA is also working to position Qatar as the regional hub for tourism education in the Gulf.
Faisal Al Nuaimi, Director General of Tourism Development at the Tourism Development Department of Ajman, UAE, commented:
“This course has shown how much Qatar is doing to support the tourism sector, with UNWTO taking Qatar as a case-study in developing tourism through marketing and social media. The course has also provided many networking opportunities with members of the sector in the region and internationally.”
UNWTO studies show that the expansion of new technologies has transformed the tourism sector in unprecedented ways, presenting immense opportunities as well as great challenges for the public and private tourism sectors that need to keep up with constantly changing and competitive environment.
The course provided a platform for participants to examine the latest developments and best practices in eMarketing, including social media and content marketing. They were also introduced to a step-by-step process for developing an eMarketing strategy in tourism, in addition to a selection of tools available to them as eMarketers to succeed in their role.
Tamara Khalil, Corporate Director of Marketing Communications at Katara Hospitality said this is the second time I have done a training course on this topic. The subject this time around is a lot more interesting, as there is more emphasis on social media as the new marketing tool, and the professors had a wealth of knowledge to share.’
‘The course is also more diversified, with participants from all over the region and different parts of the industry.”