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Published on : Wednesday, November 27, 2013
Qatar Tourism Authority (QTA) held on Sunday 24th November, an induction day on the Tour Guide License Program at the Doha Exhibition Center. Twenty-four trainees were selected to join this training program, which will start on December 1st for sixteen weeks at Stenden University Qatar.
The Tour Guide License Program aims to provide comprehensive training to aspiring tour guides in the following areas: history of Qatar, tour-guide essentials, knowledge of tourist attractions in Qatar, general tourism information, and developing trainees’ competencies. The training program is the product of a Memorandum of Understanding (MoU) signed between QTA and Stenden University Qatar last March to develop this special program for the training of professional tour guides in Qatar.
“Tour guides are a key touch point on the frontline of a tourist’s first interaction in Qatar. A guide acts as an ambassador of a destination, therefore they need to be well equipped with the training and tools that allow them to represent Qatar well”, said Issa bin Mohammed Al Mohannadi, Chairman of QTA.
Tour guide has an important and multifaceted role in contemporary tourism. How a tour guide performs can determine whether the visitors in their charge feel welcome, want to stay longer or decide to come back to Qatar. Thus they contribute considerably to the way a tourist destination is perceived. Tourist Guides are instrumental in helping travelers understand the culture of the country visited and the way of life of its inhabitants.
“While on one hand Qatar is making investments to grow the tourism sector through infrastructure improvement to woo more tourist to the country, we are also developing human capital as a top priority,” Al Mohannadi said, “This is part of QTA’s mission in line with the development of a knowledge-based economy in line with the Qatar National Vision 2030,“ he added.
The Tour Guides course at Stenden University Qatar is open to Qataris and Qatar-born high school graduates who are familiar with the country’s history and culture and able to speak English and Arabic.