Quality over quantity is the main challenge of New Zealand tourism

Published on : Monday, June 26, 2017

New Zealand TourismQuality over quantity is one of the key challenges of New Zealand tourism, confirmed by the head of an international marketing company
As the number of tourists continues to raise tourism’s “value over volume” mantra mirrors that of the dairy industry.

Boosting public support for the industry in order to face a counterattack against environmental impacts caused by messy freedom campers is crucial like dairying.

TimeZoneOne chief executive and ex-pat Kiwi Daniel Thomas explained that the policy for the open skies impacted rapid growth, 29 as per latest count in the number of international airlines flying here. Besides, this growth could make it even more critical to deliver time and again great visitor experiences.

To quote him, ‘New Zealand’s challenge is quality versus quantity, that’s hard when you have so many airlines flying to a small part of the world. If you have all this capacity coming into the country, it’s good for the [New Zealand] consumer, but may not be so great for the tourists.’

Illinois Office of Tourism and the Chicago Wolves ice hockey team are some of the prestigious clients of Thomas Company. It was founded in Christchurch and now headquartered in Chicago.

At the same time, Thomas Company works for New Zealand operators and tourism promotion agencies such as Lake Wanaka Tourism, Destination Queenstown, Te Puia and Whale Watch Kaikoura. Thomas explained that foreign visitors are more and more fleeing from overcrowded home cities as they do not want to experience the same here. They all are keen to come to a country that was stunning, pure and relatively less populated.


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