Queenstown wins multi-million dollar tourism deal with China

Published on : Thursday, April 21, 2016

Queenstown transforms into a winterThe mountain resort town of Queenstown in New Zealand has won a major contract to host 10,000 salespeople of a Chinese company. Chief executive of the government’s Tourism New Zealand agency, Kevin Bowler, said the contract would be a major boost to the economy.
The deal was publicly confirmed by Prime Minister and Minister of Tourism John Key in Shanghai.
“This is by far the biggest incentive business New Zealand has ever won, and it sends a strong message that New Zealand is a serious contender in the global incentive market,” Key said in a statement from his office.
Amway China will be sending 10,000 of its top salespeople to Queenstown, in the South Island, for five days, as a reward for hard work.
In a statement, Bowler said that the 50 million NZ dollars (34.83 million U.S. dollars) in value is estimated just from the company’s spend on the incentive alone, adding that each of the 10,000 staff will also contribute additional personal spend while in the country bringing the total even higher.
CEO of Destination Queenstown tourism agency, Graham Budd, said in the statement the deal would deliver a significant boost to the business community in autumn 2018.
China is New Zealand’s second-largest and fastest growing tourism market, contributing nearly 1.7 billion NZ dollars (1.18 billion U.S. dollars) to the economy in 2015.

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