Quintana Roo Tourism Board wins 2018 Partner Award

Thursday, December 13, 2018

Expedia Group Media Solutions, the advertising arm of Expedia Group, has recognized Quintana Roo Tourism Board as a 2018 Partner Award winner for the Destination Campaign of the Year in Latin America.

Quintana Roo Tourism Board innovative campaign highlighted the region as safe and memorable for U.S. Travelers. Amidst safety issues in the region, this campaign assumes high importance.

The award was presented at Explore 18, the annual Expedia Group Partner Conference. The awards program celebrates partner campaigns across the world that demonstrates innovation, creativity and achievement in travel marketing.

Quintana Roo Tourism Board’s campaign covers Riviera Maya, Cozumel, Puerto Morelos, Grand Costa Maya and Cancun – as memorable and safe destinations for U.S. travelers.

The campaign support included banner ads, social media, email marketing, Trip Discovery and an influencer program. The steady stream of the campaign resulted in positive performance and strong results to-date.

Dario Flota, director of Quintana Roo Tourism Board said that the award acknowledges the value of their digital marketing strategies.

Hari Nair, senior global vice president of Expedia Group Media Solutions said that the Partner Award winners of 2018 exemplifies the incredible work of the partners and a shared commitment to disrupt travel marketing, through insights-led creativity, innovative technology and compelling content.

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