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Published on : Thursday, September 14, 2017
The Radisson Red in Riga, Latvia will be launched by 2020 on Elizabtes iela, in the heart of the city. The Rezidor Hotel Group has signed the first Radisson Red a new lifestyle select brand catering to the millennial mind-set travellers in collaboration with the Astor Group.
Radisson Red is influenced by art, fashion and music and focuses on enhancing the guest’s experience with exclusive design, details and personal interaction. It supports individual choice and recognition of the role that technology plays in building everyday life.
Elie Younes, executive vice president of the Rezidor Hotel Group mentioned that Radisson Red will add a new vibe to Riga, their selective lifestyle brand is in sync with the leading presence in the market holding a dominant position in the Baltic States. The owners and developers are expected to have a compelling value proposition.
Located ideally and in close proximity to the railway station, Radisson Red Riga is just ten kilometers from the largest international airport in the Baltic States.
The Riga’s historic centre is a UNESCO World Heritage Site and is known for the Art Nouveau architecture and the 19th century wooden architecture is just a walk away.
Jizhaku Rubanenko of Astor Group mentioned that he was delighted to bring Radission Red to Riga and continue the existing relationship with Carlson Rezidor Hotel Group.
The brand goes with the hotel’s portfolio and brings new, modern and exciting hotel concept with a wonderful central location. All the key business and tourist sites are close by and it is gradually turning a landmark hotel.