Published on : Friday, November 23, 2018
Haitham Mattar, Chief Executive Officer of Ras Al Khaimah Tourism Development Authority (RAKTDA), highlighted the areas of alliance between governments, regional policy makers and tourism boards in the improvement and development of historic tourism at a panel at the 2ndInternational Congress on World Civilizations and Historic Routes, held on 15-16 November at Sofia, Bulgaria.
The annual conference, arranged by World Tourism Organization (UNWTO) in joint venture with the Ministry of Tourism of the Republic of Bulgaria, explored the significance of historic routes and its role in safeguarding and endorsing tangible and intangible cultural heritage, while creating socio-economic benefits for the communities and supporting the 2030 Agenda for Sustainable Development Goals (SDGs).
To quote Haitham Mattar, CEO of RAKTDA, “Tourists are now seeking more unique local tourism experiences, leading to a rise in the demand for responsible tourism. As a result, Middle Eastern countries are seeing the strong appeal of culture as a way to attract a much wider global travelling audience and consequently capitalise on more sustainable tourism sector growth rates in the coming years. We aim to offer truly authentic and nature-based cultural tourism experiences that will continue to attract and excite visitors, while remaining focused towards our sustainable tourism goals.”