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Published on : Friday, April 8, 2016
The Ras Al Khaimah Tourism Development Authority conducted its first ever travel trade roadshow in India on April 6 and 7, 2016, in Mumbai and New Delhi. The educational sessions familiarised the Indian travel trade community with Ras Al Khaimah to build a strong communication process between the emirate and travel trade partners from India.
The 20-member delegation, comprising hoteliers, resorts, spas, and representatives of tour attractions, interacted with over 200 key travel and tour operators, MICE providers, up-market leisure operators and media personnel.
Ras Al Khaimah is witnessing a positive trend from India, which has been identified as one of the fastest and strongest growing source markets in terms of visitor figures. In 2015, the emirate saw an 80 per cent increase in visitors from India when compared with 2014. The recent rebranding of the emirate is in line with its new tourism strategy, and an overall aim to position Ras Al Khaimah as a leading destination for leisure and business tourism.
Ras Al Khaimah Tourism Authority plans to reach one million visitors by the end of 2018 and the promotional activities in 2016 will reflect this through a dynamic events schedule and rejuvenation of the emirate’s cultural offerings. The following years will also see a number of hotel openings and developments, including Anantara, Marriott and Crowne Plaza. Ras Al Khaimah has a lot to offer making it an ideal holiday option for family vacations, honeymoons, adventure, wellness and luxury. It is famous for its diverse, authentic Arabian offerings. Under the umbrella of authenticity, the emirate offers a rich history, dating back 7,000 years and boasts 18 historic fortifications, castles and towers — all of which are rare within the UAE.
Traditionally, inbound tourism from India has derived from the wedding and short stay sector incorporating a range of tourism activities including cultural and heritage tours, water sports, events, desert safaris or luxurious, indulgent breaks. The emirate’s strategy also includes promoting the right attractions and events to encourage travellers from India to lengthen their stay in Ras Al Khaimah.
Tina Kanuga, Director, Bathija Travels, who attended the roadshow, said, “A short drive from Dubai and Sharjah takes you to a stunning beach destination with scenic landscapes and deluxe properties with hot thermal springs. Ras Al Khaimah is unique as it offers mountains, terracotta desert camps as well as more than 60 kilometres of immaculate beaches and pristine coves. Ras Al Khaimah is the definite add-on in the UAE for all holidays, but is also a perfect holiday destination in its own right.”
Another attendee Hutokshi Market, COO, TBI, said, “Ras Al Khaimah is attracting attention because it offers a new and refreshing change from over-saturated destinations. The destination offers much more with its breathtaking beauty combined with activities like water sports, mountain trekking & spas located only 45 minutes from Dubai International Airport. Ras Al Khaimah is definitely a TBI top seller and promotions for high-end FITs and all MICE movements are on.”