Published on : Wednesday, February 24, 2016
Four Irish tourism companies joined Tourism Ireland in New York for this year’s SMU (Successful Meetings University) International. The event, which took place at The Sheraton Times Square, attracted more than 100 top American MICE (meetings, incentives, conferences and events) professionals, all on the lookout for exciting and unique business tourism destinations.
Alison Metcalfe, Tourism Ireland’s Head of North America, said: “Events like SMU International are an important platform to continue to grow awareness of the island of Ireland and our world-class business tourism offering. Business tourism is the most lucrative form of tourism, with visitors travelling to Ireland for business purposes spending about 2.5 times more than the average holidaymaker.
“2015 was the third record-breaking year in a row for visitor numbers to Ireland from North America, when we welcomed more than 1.5 million visitors. Tourism Ireland is undertaking an extensive programme of promotional activity again this year – to keep the momentum going and build on that growth.”
Tourism Ireland’s activity to highlight the island of Ireland as a world-class destination for business tourism includes networking ‘Meet in Ireland’ events, email marketing, a presence at major business tourism shows, as well as familiarisation visits to the island of Ireland for key decision-makers working in the MICE sector.
Source:- Tourism Ireland