Published on : Monday, April 25, 2016
Chinese tourist arrivals to Malaysia has recorded an upward trend with a growth of 4% for the year 2015. Meanwhile, tourism receipts from the market went up to RM5,734.7 million, an increase of 16.1% compared to the previous year. According to feedback received from industry players such as airlines, tour operators and hoteliers, the first quarter of 2016 is also showing a continued rising trend of arrivals from this market.
The trend obviously confirms the positive effect of the recent review on our visa arrangements and its announcement in early March. In fact, preliminary figures indicate that the number of visa applications received at the centre in China has doubled in this first quarter.
Similarly, new services by the airlines have been mounted and are showing excellent load factor. These airlines are China Southern Airlines offering services between Guangzhou and Kota Kinabalu with three flights a week beginning December 2015, and Air Asia which provides four weekly flights between Guangzhou and Langkawi beginning January 2015.
In addition, a total of 17 charter flights have been mounted between China (Chengdu and Kunming) to Kota Kinabalu so far this year.
YB Dato’ Seri Mohamed Nazri Abdul Aziz, Minister of Tourism and Culture says, “I am pleased with this development however more effort is needed to actively speed up the growth of this market. We will be seeking more resources to embark on a massive campaign covering China, India and our neighbour, Singapore.”
The Ministry of Tourism and Culture is constantly monitoring the growth of tourists from this market and would like to record our appreciation to the Ministry of Home Affairs for their support and commitment towards the aim of boosting tourist arrivals to the country.
Other major headways made into bringing back Chinese tourists to Malaysia include: