Published on : Thursday, May 16, 2019
The tourists, who exceeded the sale target of the company in terms of its products in China, were said to be rewarded with a trip where they can explore iconic sights like the Rheinfall, the largest waterfall of Europe, the Titlis Mountain and shopping in the cities of Lucerne, Basel and Zurich.
The group is so big that it had to be divided into three separate batches of 4,000 tourists each to get everyone throughout the six-day tour by the end of May. Even so, the officials of tourism in Lucerne have synchronized with the police and local authorities to manage with these large numbers of people, including measures to manage traffic flows through the city.
The huge numbers have amazed the sales company as well. As per the NZZ am Sonntag newspaper, the Florida-based company had only anticipated around 3,000 of its product sellers to meet the targets for making the Swiss trip. Jeunesse did not instantly react to printed questions by swissinfo.ch. It is ambiguous why it decided on Switzerland as a venue for this trip and how large the bill would be.
Usually, these so-called “meetings, incentives, conferencing, marketing” (MICE) groups have 25 to 80 people. Only sporadically do groups get bigger than that, like 3,500 Amway India dealers who were rewarded a tour of Switzerland in 2011. However there is no doubt that incentive trips are big business for Switzerland.
Back in 2015, they churned out CHF1.8 billion ($1.78 billion) for the Swiss economy, even though this was a fall of 18% from 2011. In 2015, there were 6.3 million overnight stays, the meeting industry accounted for 17.7% of overnight stays in the Swiss hotel industry (2011: 19%).
For Swiss tourism industry, Chinese trip is a huge marketing coup that is hoped to generate some CHF14 million of extra revenue for the areas being visited, according to media reports.