Record-breaking Van Gogh exhibition becomes massive tourism drawcard for Victoria

Published on : Tuesday, August 1, 2017

downloadMaking it the most popular ticketed art exhibition ever presented in Victoria, the National Gallery of Victoria’s record-breaking Van Gogh and the Seasons exhibition clocked a total attendance figure of 462,262 in 76 days.


Van Gogh and the Seasons surpassed the NGV’s previous most popular exhibition, Andy Warhol/Ai Weiwei, which attracted 399,127 visitors in the summer of 2015/16.


The exhibition proved to be a massive tourism drawcard for Victoria, with more than 90,000 visitors coming from interstate and a further 20,000 from overseas.


Minister for Tourism and Major Events John Eren said, “Tourists who come to enjoy our cultural events inject $1 billion into our economy each year.”


He added, “On average, these visitors stay longer and spend more, so an exhibition like this means serious business for Victoria.”


Throughout the exhibition’s run, 15,269 students participated in education programs exploring the artist’s work, while 22,919 people attended the popular Friday Night program featuring live music, including Victorian acts such as Gareth Liddiard, The Blackeyed Susans and The Fauves.


The NGV hosted a special 24-hour viewing during the closing weekend, and offered extended early morning and late night opening hours to meet the extraordinary demand.


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