Published on : Wednesday, June 15, 2016
Obtaining huge success in the past, the Red Sea Riviera logo will be used once again as a marketing tool for the UK market. This is one of the actions taken in order to extend and reposition the Red Sea Riviera brand.
Long before the terrorist attacks and the civil wars in Egypt, Sharm el Sheikh was considered to be one of the main holiday destinations, famous worldwide, with its logo creating buzz and interest for tourist. The logo was first used in the Egyptian Tourism Authority’s marketing campaigns in 2004. This year, the logo will be re-launched by the Egypt Tourism Authority and UK tour operators in marketing and advertising activations to remind holidaymakers of the beauty of the Red Sea, due to its luxurious hotels, deep blue skies and smooth beaches.
Rasha Azaizi, UK director, Egyptian Tourism Authority, declared for the press release that: “The Red Sea Riviera logo was part of Egypt’s most successful tourism advertising campaign in the UK, perfectly capturing the country’s unique promise of both a relaxing and exciting holiday. Extending the Red Sea Riviera brand into the region’s other beach destinations will enable us to put Egypt back in the ‘Riviera League’ of popular international tourist destinations.”
The Egyptian Tourism Authority has as a main goal to extend this success to other sun-blessed Red Sea Riviera destinations, such as El Gouna, Hurghada, Sahl Hashish, Makadi Bay, Soma Bay and Marsa Alam.