Published on : Monday, August 14, 2017
Redefining Global Tribes, Sarawak’s latest global branding campaign, is issuing a challenge to Business Event (BE) planners and associations around the world to increase the impact of their events on their profession and economy, and change the very definition of how and why a Business Event is designed.
In this mission, Sarawak Convention Bureau (SCB) welcomes a carefully selected panel of partners who have the capability to redefine business events and which can light the path for associations, business event planners and industry media to venture down unconventional paths.
“Sarawak itself is very unconventional in many ways because it is an unusual mixture of nature, culture, modern development and heritage. This unusual appeal synergises with the vision of Place Borneo which fully understands Sarawak’s extraordinary positioning as a place where business and adventure meet,” commented Amelia Roziman, Chief Operating Officer of SCB.
“Like Sarawak, Place Borneo is also an ideal partner in our quest to redefine business events because within their products they retain their authentic identity which is aligned with all things Borneo,” she said.
As a PCO always ready to step away from the beaten path, Place Borneo offers fully fledged management services for conferences, events, launches, publications, PR & communications, and other business events.
“Diverse cultures in Sarawak allow possibilities for event organisers to venture into different themes which are less-favoured by homogeneous societies, thus creating more options for the unique and outstanding to come into play,” said Mona Abdul Manap, Managing Director of Place Borneo.
“SCB’s Redefining Global Tribes campaign will showcase our distinct conference organising abilities, while RGT’s satellite events We are Global Tribes-Redefined Business Forum and Tribal Warrior Challenge are unusual and fun methods of engaging clients and partners. It proves that business events need not only revolve around ballrooms and breakout classrooms,” she said.
Taking place on 19th August, the We Are Global Tribes-Redefined Business Forum unites 100 decision makers from national and international associations, industry partners, government agencies, and media for a highly charged panel discussion on the correlation of global tribes and successful Business Events which can leave a legacy for Sarawak in the nation and the region.
The Business Forum is followed by the public event Tribal Warrior Challenge, which stages the celebration of Redefining Global Tribes 3-day familiarization (FAM) trip spearheaded by SCB to elevate the state’s appeal to international Business Events buyers.