Reed Exhibition buys 60 p.c. of Thebe Tourism

Published on : Tuesday, November 12, 2013

reed exhibitionReed Exhibitions, part of the FTSE-listed Reed Elsevier Group, signed a joint venture agreement with Thebe Tourism Group Pty Limited to acquire a majority share in Thebe Exhibitions & Projects Group (TEPG), based in South Africa. After this deal, TEPG will be renamed Thebe Reed Exhibitions Pty Limited and Reed Exhibitions will own 60 per cent, 30 per cent by Thebe Tourism Group, with Carol Weaving retaining ten per cent, a release stated. It is one of the largest and most successful business events companies in South Africa and runs major exhibitions such as Decorex, 100 per cent Design, Mediatech Africa, the Sports and Events Tourism Exchange, and the Business Opportunities and Franchise Expo.



The Africa Travel Week, which was recently announced, will be operated by the newly formed Thebe Reed Exhibitions, in conjunction with Reed Exhibitions, and will be held at the Cape Town International Convention Centre (CTICC) from April 28-May 3, 2014. The event will comprise three co-located shows—WTM Africa, IBTM Africa, and ILTM Africa—encompassing Africa’s inbound and outbound markets for general Leisure, Luxury, and MICE/Business travel segments.



Carol Weaving, Managing Director, TEPG, said, “We are delighted with the partnership. Not only will it give us access to some of the leading brands in the world, but will also help us grow our footprint across the continent. Reed is the leading global player in the world of exhibitions and its credibility speaks for itself.” She continued, “Thebe Reed Exhibitions, through its vast experience and extensive resources, is likely to become an important player in Africa’s future economy. The inaugural Africa Travel Week in Cape Town in April 2014 will set the tone.”


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