Reed Travel Exhibition announced the launch of new Experiential Marketing Conference & EXPO

Published on : Tuesday, February 4, 2020


 Gear up for a two-day conference in Barcelona from 2-3 December, 2020, as Reed Travel Exhibition (RTE) announced the launch of Exceptional Experiences. The show will be dedicated to experiential marketing and live events and the inaugural will take place at Fira Gran Via  alongside IBTM World, the market-leading business events trade show.

IBTM World will take place from 1-3 December

 Brand Marketing is transformed with experience economy and marketers are striving to cut through the digital noise with face-to-face experiences.

 Global creative community will come together along with marketers and event planners in the event.

 There will be an opportunity for one-to-one meetings and sharing of best practice and learnings.

 There will be knowledge sharing on experiential trends, execution, ROI and sustainability from inspiring speakers who will be delivering insights to inform marketing strategy.

One can expect brand activation case studies, some of the latest products, thinking, technology and services that the brand marketers can tap into that will further help them to build brand engagement.

Natalie Whittaker, Event Manager of Exceptional Experiences, said with the  current predictions estimating that global expenditure on the ‘experience economy’ will hit £8.2trillion by 2028*, marketers and event planners need to ensure they’re delivering live events and experiences that resonate on a personal and emotional level with potential and existing customers.

From their research and feedback from RTE’s customer base of marketing and events professionals that there is a huge appetite for knowledge sharing, learning and for the opportunity to engage and interact with products and services that can support brand marketers in delivering exceptional experiences. Strategically, and for the customers, it makes sense to run Exceptional Experiences alongside IBTM World in Barcelona. The content and attendees are complementary, which gives them the opportunity to provide additional value and enhance both events.

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