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Published on : Wednesday, January 13, 2016
Renaissance Hotels and Marriott’s Content Studio premiered their short film “Business Unusual”, with a global YouTube launch followed by a screening and party at the Renaissance Chicago Downtown Hotel last evening. The multi-platform, all-screens distribution strategy includes limited theatrical release, inside Renaissance Hotels’ guest rooms, as well as on Marriott.com and to the nearly 55 million Marriott Rewards members.
The 12-minute film, shot throughout Chicago and on location at the Renaissance Chicago Downtown Hotel, boasts an impressive cast including Yoshua Sudarso , Jason Gerhardt , Grant Bowler, Tia Carrere and Brian Poli-Dixon. Featured cameos from Chicago natives include former White Sox player Ozzie Guillen and the Chicago-based band The O’My’s (Chicago-based band) and the world’s best parkour athletes and dancers from Substance Over Hype. The film’s executive producers are David Beebe, Dan Vinh, Daniel Cabrera, Scott Ehrlich, William Spencer and Caine Sinclair. Click here to view “Business Unusual”.
“With ‘Business Unusual’ we hope to encourage our audience to explore the city that they are visiting to uncover and discover new things about the city, as well as themselves,” said David Beebe, Vice President, Global Creative + Content Marketing, for Marriott International and its portfolio of 19 brands. “The film is engaging content that will inspire them to delve deeper within themselves to find success.”
“Renaissance Hotels is designed for today’s business travelers and our goal is to create experiences for them to connect with the city that they are visiting,” said Dan Vinh, Vice President Marketing, Renaissance Hotels. “‘Business Unusual’ highlights the heart of Chicago and allows our guests the chance to acquaint themselves with all that the city has to offer.”
Situated on the banks of the Chicago River, the Renaissance Chicago Downtown Hotel captures a spirit of wanderlust that inspires guests to explore the neighborhood and discover the unexpected. Indigenous touch points are infused into the design of the new Lobby, Marriott Rewards® Elite Club Lounge, The Artist Studio, Staytion Market and Bar, and The Library to capture the high energy, whimsical character and ebullience of Chicago. A high-low design approach pairs luxurious high-end finishes with raw, gritty, concrete and graffiti-inspired surfaces. Experiential works of art by homegrown artists are placed to intrigue; CTA bus-inspired windows from the early 1900s serve as a gateway into the chef’s display kitchen at Staytion Market and Bar; wallpaper and elevator lobby artwork illustrate the Chicago “L” map, immersing guests in the heart of the city’s transportation system; a specially commissioned artwork made of colored pencils melds into a local taxicab and even the lobby pillars are works of art, each featuring local images, which when viewed at a certain vantage point blends together harmoniously to form a single scene, encouraging guests to change their perspective and to look – and look again. The multi-million dollar renovation is part of the globally recognized Renaissance Hotel brand’s focus on discovery, provoking both guests and locals’ interests to explore the Windy City.
To celebrate the film’s location- arguably one of the stars of the picture- the Renaissance Chicago Downtown hotel is currently offering a Business Unusual Movie Package. The package includes a #5-9 Passport, inspired by the brand’s commitment of helping guests make the most of evenings, 5pm-9pm, plus a one-day pass on Chicago’s Mass Transit System. The #5-9 Passport includes exclusive access to discoveries featuring the best tastes, sights and sounds of the Windy City; an in-room bar program where guests receive a bar kit including highball glasses, sphere ice molds, and other cocktail making accessories as well as to 100 Bonus Marriott Rewards Points to contribute towards future discoveries.