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Published on : Friday, December 4, 2015
Renaissance Hotels and Bandsintown joined forces to create the Play to Stay contest, offering touring emerging artists, who are modern business travelers, a chance to stay at Renaissance hotels for free in exchange for recording a video of an impromptu song or jam session on location. Welsh favorite “Neck Deep” is the winner after creating the video that organically reached the most views earning a $10,000 Renaissance Hotels gift card.
Recorded videos by 12 participating artists/bands – which range from bathtub tunes, a serenade to the kitchen staff and a lobby takeover – were viewed and voted on by the public. In addition to the Renaissance Hotels gift card worth $10,000 (which can be used at one of over 160 Renaissance Hotels worldwide or at one of Marriott International’s other 18 brands and 4,300 hotels), Neck Deep will also receive coverage across Marriott International and Renaissance Hotels’ social and digital channels, and exposure on Billboard’s social, digital and editorial channels.
Neck Deep, an UK indie band signed to Hopeless Records, recorded an acoustic performance of their song “Lime Street” at the Renaissance Nashville Hotel in Tennessee, earning more than 24,000 YouTube views over the course of the two week voting period .
Renaissance Hotels are open for business unusual. A Renaissance Hotel stay injects a bit of serendipity into business travel, providing unconventional experiences and new opportunities to discover something new and make the most of any business trip. From opportunities to record music videos in exchange for free stays, chances to enjoy live-music performances by top artists like AWOLNATION in the most unexpected of places (like an elevator) or unusual culinary adventures featuring Andrew Zimmern, chef and host of Travel Channel’s Bizarre Foods, all the way to discovering the local neighborhoods recommended by the hotel’s Navigator (lifestyle concierge), whenever guests stay at Renaissance Hotels, It’s Business Unusual.
“We want to inspire the next generation of entrepreneurial business travelers who crave the unexpected and provide them with experiences worth sharing,” explains Dan Vinh, Vice President Marketing, Renaissance Hotels. “Their experience at a Renaissance Hotel may give them a new perspective, help them do their jobs better or give them a fun story they can take home or to their next meeting.”