Published on : Friday, November 9, 2018
From Hong Kong to Florence, Paris to St. Petersburg, Four Seasons Hotels and Resorts, the world’s leading luxury hospitality company, has earned its reputation through extraordinary experiences delivered by extraordinary people. Now, the unique stories of the exceptional service and savoir faire of the people of Four Seasons is being told in a new book from Assouline Publishing’s Fall 2018 Classics Collection titled Four Seasons: The Art of Hospitality.
Through the playful and evocative digital paintings of celebrated artist Ignasi Monreal, Four Seasons: The Art of Hospitality beautifully depicts the essence of the Four Seasons brand – a company powered by its people, delivering authentic, world-class service across its hotels, resorts and residences worldwide.
“The real magic at Four Seasons happens behind the scenes. It is the unscripted care and service, delivered by our people, that creates lasting memories and exceptional experiences for our guests,” says Christian Clerc, President, Worldwide Hotel Operations, Four Seasons Hotels and Resorts. “It is no small task to capture the spirit of our iconic brand through art, and Ignasi has done so beautifully. Through this book, I hope people are transported to the beautiful places of Four Seasons, and are inspired by these stories to create and craft their own memorable moments.”
“Ignasi’s unique approach to digital art combines traditional art forms with modern technology to express the timelessness of personal connections and the power of the Four Seasons story,” notes Clerc. “We are honoured to work with him and privileged to be the subject of Assouline’s celebration of luxury, culture and lifestyle. Four Seasons: The Art of Hospitality is a testament to their vision and a one-of-a-kind addition to any library.”
Ignasi Monreal is a celebrated multidisciplinary artist born in Barcelona and currently based in London. He is well known for creating Gucci’s Spring/Summer 2018 campaign, the first of its kind to be fully digitally painted, for which he was shortlisted for a 2018 Beazley Designs of the Year Award, a global celebration of creative minds in design.
“It is the perfection that’s just there that you take for granted,” says Monreal about his seven-week odyssey to eight Four Seasons properties around the world. “True luxury is in the things you don’t notice or see. Of course, I experienced the stunning Four Seasons properties, but it was the warmth of the welcoming people, compounded by the lifetime of memories they create for their guests, that inspired the artworks found in this book – artworks that vividly portray the power of human connection, the potent significance of each personal story.”
“When we started Assouline, our goal was to celebrate luxury lifestyle and culture on the pages of unique, artistic books of the highest quality,” says Prosper Assouline, the Founder of Assouline Publishing. “We work with the best brands in the world to tell their stories, and so Four Seasons is the perfect addition to our latest collection. They have a celebrated, storied history of creating world-class travel experiences, operating the finest hotels in the world, and offering unmatched luxury service.”