Report says Japanese tourists biggest foodies, Aussies most adventurous in Asia-Pacific region

Published on : Friday, November 10, 2017

japanese-tourists-2-fun-sunA recent report with an aim to simplify the trends among travellers in the region of Asia-Pacific has revealed that Japanese travellers are actually Asia-Pacific’s biggest foodies while Aussies are most adventurous.


In addition Chinese tourists are always seeking out luxurious experiences much more than the other nations.


As per the findings of a new report from Expedia Media Solutions, the advertising arm of Expedia that had polled 3,000 travellers in China earlier this spring. When it comes to travel preferences, food emerged the topmost priority among Japanese tourists as compared to Australia and China.


A closer look reveals that the culinary experiences of a certain destination surpassed its price and activities particularly for the ‘boomer’ and millennial travellers in Japan.


In China younger millennials and generation Z travellers mentioned that their greatest priority was during holidays they wanted to ‘feel pampered’.


On the other hand Australians place a good deal of importance of the different kinds of activities offered by a particular destination. And this is especially true for boomer and Generation X vacationers.


For this survey Generation Z was grouped as 18 to 23-year-olds, millennials 24 to 35-year-olds, Generation X 36 to 55-year-olds and Boomers 55 years and older.


The survey has also revealed that of the three the Japanese are most likely to enjoy vacations in their own nation. It compares to Australia where nearly 45% said that they had travelled abroad for their last trip where the figure is 27%.


Analysts have also found that while hotel rates take up the largest chunk of budgets for travellers in China and Japan, flights account for the largest portion of the budget for Australian travellers who reside in isolation from a large part of the world.


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