Reputation counts in tourism sector

Published on : Tuesday, July 4, 2017

Reputation counts in tourism sectorCanada is once again back as the leader of a ranking index of the most reputed countries in the world after staying for two years as a runner up. Recently, the report of the Reputation Institute has been released showcasing the details of its 2017 Country RepTrak. It claims to be the world’s largest annual survey of country reputations monitoring 55 countries, worldwide.


Canada leads the report with 82.8 RepTrak ‘pulse points’ (an indicator that quantifies esteem, admiration and good image that a country evokes), followed by Switzerland with the same number of points (difference is centesimal) and with three tenths more than Sweden.


Officially, it was actually a tie between the three countries in 2017. In the last six editions of the report, Canada was at the top of the ranking index on four occasions, superseding Sweden last year and Switzerland in 2014. The top-10 countries are colour-coded green for being outstanding


However, there are no Asian countries in the top 10. The highest ranked was Japan, occupying the 12th place, colour-coded light green for strong as was Singapore in 20th place.


Thailand occupied 22nd place, colour-coded orange (moderate) ahead of Malaysia 28th, Indonesia in 32nd place and the Philippines 34th. China’s reputation ranking stood at 47th colour-coded amber for weak.


The Top 10 countries in the 2017 Country RepTrak were:






New Zealand







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