‘Resolution Translator’ from Booking.com help travellers have the best New Year

Published on : Wednesday, January 6, 2016

booking logoBooking.com, the global leader in connecting travelers with the widest choice of incredible places to stay, unveiled its ‘Resolution Translator’ to help people discover the perfect travel destination tied to their New Year’s resolutions. Designed in conjunction with advertising agency, Weiden+Kennedy Amsterdam, the ‘Resolution Translator’ is a fun way to uncover new destinations to help people kick-start their New Year’s resolutions. It’s part of Booking.com’s ‘Best 2016 Ever’ campaign that encourages people to turn their most likely doomed New Year’s resolutions into awesome reservations.




Visitors to the Resolution Translator are first prompted to enter their resolution; the tool then immediately serves up a unique translated resolution that combines bettering one’s self with travel. The personalized result is then sharable across the users’ social channels and any destination relevant to the revamped resolution is also instantly accessible to inspire the user to commit to their resolution and unlock their 2016 travel greatness. Accessible now on the website, the tool is a fun way to explore the world’s largest selection of destinations and awesome places to stay in that are available via Booking.com. For example, if a user enters “eat healthy” as their resolution, the ‘Resolution Translator’ may suggest eating fresh and local in a hotel in Marrakech, and will direct the user to Booking.com’s Destination Finder where they will have a chance to explore their recommended trip. Given Booking.com’s extensive offering of accommodations, users can search the same resolution multiple times with different recommended trips appearing each time.




“Knowing that the New Year is always a time when people set resolutions of all types-with many inherently linked to travel – we wanted to create something to help people uncover the coolest places to visit and help them make their resolutions a success,” says Pepijn Rijvers, Chief Marketing Officer. “At Booking.com, we want to go beyond the ordinary and our Resolution Translator is just one way in which we are leveraging the power of technology to help people experience the world.”




Genevieve Hoey, W+K Amsterdam Creative Director, says: “Resolutions are okay. Reservations are fantastic. The Resolution Translator takes the magic of the former and adds it to the latter. It makes bettering yourself better by combining it with travel.”

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