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Published on : Tuesday, December 3, 2013
Fueled by stronger same-store sales and traffic and a more optimistic outlook among restaurant operators, the National Restaurant Association’s Restaurant Performance Index (RPI) rose to a four-month high in October. The RPI – a monthly composite index that tracks the health of and outlook for the U.S. restaurant industry – stood at 100.9 in October, up 0.7 percent from September and the strongest level since June. In addition, the RPI stood above 100 for the eighth consecutive month, which signifies expansion in the index of key industry indicators.
“The RPI’s October gain was driven by broad-based gains in the index components, most notably solid improvements in same-store sales and customer traffic,” said Hudson Riehle, senior vice president of the Research and Knowledge Group for the Association.
“Looking forward, restaurant operators are relatively optimistic about sales growth in the months ahead, though their outlook for the overall economy remains mixed,” Riehle added.
Watch a video of Riehle summarizing the October RPI and other economic indicators.
The RPI is constructed so that the health of the restaurant industry is measured in relation to a steady-state level of 100. Index values above 100 indicate that key industry indicators are in a period of expansion, while index values below 100 represent a period of contraction for key industry indicators. The Index consists of two components – the Current Situation Index and the Expectations Index.
The Current Situation Index, which measures current trends in four industry indicators (same-store sales, traffic, labor and capital expenditures), stood at 100.9 in October – up 1.0 percent from a level of 99.9 in September and the highest level in five months. With the exception of September’s dip, the Current Situation Index remained above 100 in six of the last seven months, which represents expansion in the current situation indicators.
A majority of restaurant operators reported higher same-store sales in October, and the results were a solid improvement over September’s performance. Fifty-four percent of restaurant operators reported a same-store sales gain between October 2012 and October 2013, up from 41 percent who reported higher sales in September. In comparison, 30 percent of operators reported a decline in same-store sales in October, down from 40 percent in September.
Restaurant operators also reported stronger customer traffic levels in October. Forty-three percent of restaurant operators reported higher customer traffic levels between October 2012 and October 2013, up from 33 percent who reported a traffic gain in September. Meanwhile, 39 percent of operators reported a decline in customer traffic in October, down from 44 percent in September.
Along with higher sales and customer traffic, restaurant operators continued to report positive capital spending levels. Fifty-seven percent of operators said they made a capital expenditure for equipment, expansion or remodeling during the last three months, the sixth consecutive month in which a majority of operators reported expenditures.
The Expectations Index, which measures restaurant operators’ six-month outlook for four industry indicators (same-store sales, employees, capital expenditures and business conditions), stood at 100.9 in October – up 0.4 percent from a level of 100.5 in September. In addition, October represented the 12th consecutive month in which the Expectations Index stood above 100, which indicates that restaurant operators remain generally positive about the business environment in the months ahead.
Restaurant operators’ outlook for sales growth in the months ahead remains cautiously optimistic. Thirty-six percent of restaurant operators expect to have higher sales in six months (compared to the same period in the previous year), up slightly from 34 percent who reported similarly last month. Meanwhile, 11 percent of restaurant operators expect their sales volume in six months to be lower than it was during the same period in the previous year, compared to 13 percent last month.
In contrast, restaurant operators remained mixed about the direction of the economy. Twenty-seven percent of restaurant operators said they expect economic conditions to improve in six months, while 26 percent expect the economy to worsen. Operators’ outlook was an improvement over last month, when 19 percent said they expected the economy would improve and 28 percent thought conditions would worsen.
Despite an uncertain outlook for the economy, a majority of restaurant operators are planning for capital expenditures in the months ahead. Fifty-three percent of restaurant operators plan to make a capital expenditure for equipment, expansion or remodeling in the next six months, up slightly from 52 percent who reported similarly last month.
The RPI is based on the responses to the National Restaurant Association’s Restaurant Industry Tracking Survey, which is fielded monthly among restaurant operators nationwide on a variety of indicators including sales, traffic, labor and capital expenditures. The full report and video summary are available online at Restaurant.org/RPI.
The RPI is released on the last business day of each month, and a more detailed data and analysis can be found on Restaurant TrendMapper, the Association’s subscription-based web site that provides detailed analysis of restaurant industry trends.
Source:- National Restaurant Association