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Published on : Friday, July 28, 2017
RETOSA is all geared up in repositioning strategy with the target of raising the SADC region share of tourism from mere 2% to 5% in the coming few years. While exiting from past practice which witnessed more associations with governments or public sector, the new vision is based on powerful partnerships with private sectors.Subsequent to the complete transformation of the 20-year old organization, RETOSA has lately been renewed into a new organization along with new value proposition for the main stakeholders.
They also have a new vision which will be accomplished with the help of target marketing and tactical investment. In this June, a new management team headed by Desmond Golding as CEO started and has been actively involved in today’s decisive event which witnessed public sector as well as stakeholders of private sector contributing to the sustainable, action-and result oriented strategy. This in return will concentrate on value adding to its partners’ bottom line and improve the positioning of the region as a destination of choice.
To quote Dr. Sem Shikongo, chairman of RETOSA and director of Tourism and Gaming, Ministry of Environment and Tourism in Namibia, “After a long adventure of reflection, analysis and critical re-thinking, RETOSA is now emerging as a transformed agency with a new mandate and two key objectives: to increase competitiveness of the region and, increased and improved global tourism market share for the region.
This must be achieved through a smart partnership between the Region’s private sector players and RETOSA in a game-changing manner through innovation and pragmatism. At the same time, the Region’s tourism ministries have committed themselves to creating the enabling policy and legislative environment through the tourism coordination unit to be housed at the SADC Secretariat, a critical development. The road is clear …. Tourism is everyone’s business.”