Revinate and Fairmas enter into a strategic partnership

Published on : Tuesday, December 15, 2015

imagesR​evinate, a San Francisco­based technology company that is reinventing the hotel guest experience, announces a new strategic partnership with Fairmas, the market leader for daily benchmarking in Germany. The first stage of this collaboration will revolve around the integration of Fairmas Benchmarking data into Revinate ReputationTM, for online reputation management. The Berlin­based leading management company, GCH Hotel Group, will be the first to benefit from this unprecedented integration, bringing together online reviews, social media mentions, occupancy rates, ADR and RevPar on hotel competitors.


The second stage of the partnership will allow for the integration of Revinate Reputation data into Fairmas Management Reporting, streamlining reporting against disparate data sources.


“Hoteliers are facing the many challenges of today’s competitive environment by adding more and more point solutions, but this is expensive, difficult to manage and provides little to no insights,” according to Maarten Plesman, VP for EMEA at Revinate. “This is a new landmark for data integration, and together with Fairmas, we look forward to providing hoteliers with a 360o view of their competitors with actionable insights to help them compete more effectively.”


Niels Schröder, CEO of Fairmas said, “The difficulty of integrating different systems and their data is one of the most noteworthy trends affecting industries around the globe. We are making this easier, and the combination of these data sources creates additional value and synergies for hoteliers.”


GCH Hotel Group is an early user of this combined data, and is looking forward to gaining a competitive advantage. According to Bart Beerkens, VP Commercial at GCH Hotel Group, “accessing relevant data on the online activity and the performance of our competitors through a single dashboard gives us an unparalleled view of our competitive landscape. Based on those insights, we will be able to fine­tune our value proposition to our clients and our daily operations to improve guest satisfaction and loyalty and increase revenue.”


Revinate provides its technology to over 25.000 hotels worldwide to leading brands like Penta Hotels, Belmond, Starwood and IHG. Fairmas provides intelligent market observations to more than 3,000 hotels around the globe like IHG, Maritim Hotels and Lindner Hotels.



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