Rio Olympics gave unexpected boost to Brazilian tourism

Published on : Tuesday, September 6, 2016

Rio Olympics Brazilian tourismBrazil had a tourism windfall due to the highly successful Rio Olympics games. Rio 2016 boosted the arrival of 541,000 international tourists in Brazil between 1st July and 15th August, an increase of 157,000 people in relation to the same period a year before.

The waiver of visas for visitors from the USA, Canada, Japan and Australia benefitted 74.7% of foreigners who came to Brazil for the Games.

According to a Brazilian Ministry of Tourism study, which evaluated the experiences of foreign and Brazilian visitors during the Olympic period, eight out of every 10 international tourists confirmed that the visa waiver facilitated the return to Brazil, 56.5% of interviewed foreigners were visiting Brazil for the first time. Some 1,262 foreigners were interviewed between 6th-18th August in a survey carried out by the Foundation Institute of Economic Research (FIPE) and 4,150 Brazilians were interviewed between 3rd-16th of the same moth, in a survey developed by GMR Intelligence and Research (GMR Inteligência & Pesquisa). The results are partial and interviews will continue until the Paralympic Games. The final result will be shared at the end of this year.

The study revealed that the internet was the main source of information for 63.4% of foreign tourists for organising their trip. With the launch of Embratur’s Visit Brasil portal this week, Lummertz believes that the tool should attract and bring tourists in other countries closer. “The internet is currently the main facilitator for tourists and the site recently launched by Embratur will attract even more of these visitors who wish to get to know more about Brazil and its riches”, he emphasised.

For the president of the top tourism body, the Embratur Institute, Vinícius Lummertz, the visa waiver proved a huge motivating factor for the arrival of tourists and the partial survey confirmed the positive visibility of Brazil in the world.

“We were surprised by the very favourable data. The issues that arose before, such as the risks of holding the Games in Brazil, are behind us. This shows the satisfaction and happiness felt by international tourists as well as the locals in Brazil regarding the Rio 2016 Olympics. This positive evaluation will bring good results in the future, as much for leisure tourism as well as business, new investments and the injection of resources into Brazil,” said Lummertz.

The analysis of hospitality showed that 37% of foreign tourists chose hotels and guesthouses, while 25% chose rental properties. In 11.7 days, foreigners spent more than US$103.70 per day, which represents R$335.66 at the current exchange rate. The number is very similar to the spending rate by Brazilians who spent an average of R$337.90 in 10.3 days.

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