Ritz-Carlton is entering in cruise industry with ultra-luxury offerings

Published on : Saturday, July 15, 2017

c65ff7878d8ccd9e_RCYC_Exteriors_Visual_21Ritz-Carlton, Marriott International Inc.’s luxury brand announced its seafaring expansion by launching a three small, ultra-luxury ships with comfortable itineraries and spacious, open-concept design schemes that flip the customary cruise.



The maiden ship will pull out of the shipyard late in 2019. The bookings will open from next May, by marking the first time a luxury hotel brand takes the business parts in the seas.



According to the business coordinators, the cruise sector has expanded its business by an average of 8.5 per cent each year since 1981. For all that rise in demand, there has been a few new vessel on the ultra-premium field.


Ritz-Carlton Yacht Collection comprises of the three yachts, which are set to change the face of the cruise holidays.



Herve Humler, President and Chief Operating Officer of The Ritz-Carlton Hotel Company said that Ritz-Carlton Yacht Collection will offer the distinctive personality to the consumers and the vessels will be noted as the glamorous port all over the world.



Ritz-Carlton Yacht Collection has an exclusive mixture of yachting and cruising. These will escort in a new way of luxury travel for guests seeking to discover the world in a relaxed, casually elegant and comfortable atmosphere with the greatest level of luxury. The guests can choose from seven to 10-day itineraries with the signature destinations like the Mediterranean, Caribbean and New England.



The compact size of this luxury cruise yacht will enable it to make calls at Capri, Portofino, St. Barths and the old town of Cartagena, where many mega cruise ships are unable to access. These luxury ships will have a capacity of around 298 passengers hosted in 149 suites with their own private balconies. There will be two duplex penthouse suites sprawling 138 square metres each. The luxury yacht will mark a restaurant by Sven Elverfeld from The Ritz-Carlton’s three Michelin-starred restaurant Aqua. Other services offered by Ritz-Carlton Yacht Collection are Ritz-Carlton Spa, Panorama Lounge and wine bar. With the launching of this ultra-luxury vessel, Ritz-Carlton is entering the profitable cruise industry with a small ship strategy, while the other cruise operators in the United States are taking the opposite approach.



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