Rocco Forte on expansion mode

Published on : Monday, October 14, 2019

Luxury hotel group Rocco Forte is eyeing big expansion. The group owns Brown’s in London and the Hotel de Russie in Rome.



Rocco Forte, the founder of the group, has now said that he wants 25-30 properties of the group to spread around Europe within the next three to five years, compared with its current 14.



He said that most of the new properties would come up in Italy, where supply was low due to the complexity of doing business.



Rocco Forte’s revenue for the year to April 30 were €219 m, up 6 per cent on 2018 and earnings before interest, tax, depreciation and amortization were €34.6m, only a 0.5 per cent increase on a year earlier because of expansion costs.



Rocco Forte has come up with a new kind of hospitality experience. The first-ever Rocco Forte House, which has been inaugurated recently in Rome, is facing the Pizza di Spagna, one of the famous squares.



It occupies an 18th-century palazzo and offers only five suites and a rooftop terrace with panoramic views overlooking the Spanish Steps. Guests get an ultra-private, personalized experience, unlocking the secrets of Rome with elevated service standards. The surrounding of the property ensures an opulent, “home-away-from-home” ambience.



The suites vary from 1,356 square feet (two bedrooms) to 3,132 square feet (the four-bedroom Borghese private suite).



Sir Rocco Forte and his sister Olga Polizzi established the Rocco Forte hotel group in 1996. The luxury hospitality group is led by a family, who have been in the hospitality for four generations. The group comprises 13 hotels and resorts across Europe, with the Westbound Hotel, Villa Igiea, Palermo and Shanghai in the pipeline for 2020.

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