Published on : Saturday, January 25, 2020
Organized by Aeroporti di Roma (ADR), the company running the airport, the conference focused on Italy-China tourism’s prospects and opportunities this year. The event was attended by entrepreneurs and officials from both countries.
“We are celebrating the Italy-China Year of Culture and Tourism working both for the incoming flow as well as the outgoing flow. As for Rome, we have a package of initiatives created for the visitors from China,” said Carlo Cafarotti, an official from City of Rome during the conference.
Among the new initiatives, Cafarotti cited the launch of a channel that is completely devoted to Chinese tourists who want to visit the Italian capital on China’s popular social platform WeChat, training courses for hoteliers and a digital manual in Chinese language complete with information on Rome’s safety, hospitals, transports and tourism offers.
The consular official from Chinese Embassy in Italy Zhang Aishan said that tourist flow between China and Italy is expected to increase further this year with China and Italy strengthening relations in institutions, culture, art and tourism sectors.
“This event opens ADR’s celebrations for the Italy-China Year of Culture and Tourism, in addition to celebrating the Spring Festival with all the Chinese passengers that pass through Rome’s airport every day,” said Fausto Palombelli, ADR’s Chief Commercial Officer.
With connections to 12 Chinese cities, the airport handled around 900,000 trips from and to China in 2019, marking a 17-percent growth from 2018. It is expecting to exceed the threshold of one million passengers this year, according to Palombelli.
Other Italian airports are also doing quite well in terms of incoming tourists from China.
Tags: China-Italy year