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Published on : Wednesday, November 2, 2016
Renowned hotel group, Rotana and Farah Experiences, a world-class entertainment experiences provider, have signed a partnership agreement for supporting growth of leisure tourism in Abu Dhabi. This agreement aims to promote Emirates’ tourist attractions and experiences in major international markets and was signed at a ceremony held in Park Rotana Abu Dhabi.
The agreement consists of Rotana being conferred the honor of “Preferred Hotel Partner” by Farah Experiences, which operates Ferrari World Abu Dhabi, the world’s first Ferrari-branded theme park, and Yas Waterworld, the UAE’s unique Emirati themed water park. Rotana is constantly exploring opportunities to enhance Emirates’ image to the world and bring prosperity to its tourism sector. This partnership with Farah Experiences will showcase rich heritage and culture of Abu Dhabi to a broad international audience. It will surely make their experience in Abu Dhabi even more rewarding. The two bodies will also offer special benefits for each other’s guests at Rotana hotels worldwide and at Ferrari World Abu Dhabi and Yas Waterworld. Under this agreement, guests staying at Rotana hotels in the UAE can enjoy free concierge service, and avail exclusive discounts on merchandise, food and beverage and much more when visiting Ferrari World Abu Dhabi and Yas Waterworld, and park guests can enjoy complimentary upgrades on rooms at Rotana hotels and discounts at Rotana food and beverage outlets.
Abu Dhabi has been investing a lot in developing its tourism infrastructure and is expecting five million visitors annually by 2021.