Published on : Wednesday, July 19, 2017
Founded in 1992, Rotana Hotels and Resort opened its first property “Beach Rotana Abu Dhabi” in the year 1993 and now it is one of the leading hotel chains in the Middle East, Africa, South Asia and Eastern Europe.
Rotana Hotels and Resort is now the star icon in the hospitality industry. The focus of Rotana Hotels and Resort is to deliver the personalised guest experiences, steadily expanding portfolio to drive positive word of mouth and gain the trust and loyalty of guests, quickly establishing the brand as a name to think with in a tourism industry that was still in its early stages of development.
With the initial expansion and growth strategy of Rotana Hotels and Resort, it remained focused on its home market of the UAE. Rotana Hotels and Resort branched out into the wider region in the year 2000 with the opening of its first hotel in Beirut, Lebanon.
Today, Rotana Hotels and Resort becomes a leading hotel management company, with 56 operating properties in 21 cities across 13 countries in the Middle East, Africa and Turkey.
Rotana Hotels and Resort currently operates a total of 15,195 rooms across its operating regions, and more than 11,000 people, from different nationalities and backgrounds, proudly work for Rotana from 104 countries around the world. To date, Rotana has hosted more than 225 million guests around the world.
Nasser Al Nowais, Chairman of Rotana Hotels and Resort said that it has been a long journey and Rotana earned popularity with the shared vision and the tireless effort and commitment.
Rotana Hotels and Resort was known as the World’s Leading Business Hotel Brand by the World Travel Awards in the year 2016. It completes 25 years of operations and now Rotana is busy in laying the foundation for its next phase of success and growth. Rotana Hotels and Resort has a strong pipeline with as many as 49 properties, located in 26 cities in the Middle East, Africa and Turkey and many of which are under the stage of development. 17 of these hotels will open within 2018.