Published on : Friday, December 11, 2015
Royal Caribbean International has promoted Lori Cassidy to Associate Vice President of Global Corporate, Incentive & Charter Sales. Cassidy is responsible for all sales, service, and marketing efforts pertaining to global meeting, incentive and full-ship charter business, as well as the Royal Caribbean loyalty gift card and individual incentive certificate programs. In her new role, Cassidy leads the Global Corporate, Incentive & Charter Sales and Service team in managing, developing and servicing meeting, incentive and group event opportunities with incentive houses, brokers, independent meeting planners, corporate planners and travel planners around the world. Royal Caribbean welcomed Cassidy in 2008 as Director, Corporate, Incentive & Charter Sales, and has since taken on increased responsibility and successfully grown the meeting, incentive and charter sales channel for the international cruise line. Cassidy continues to report directly to Vicki Freed, Senior Vice President, Sales and Trade Support & Service, Royal Caribbean International.
“Lori is an asset to our group travel partners and a respected member of our organization. Her incredible experience, skill and instinct for the business make her a strong leader for her team, resulting in continued momentum and stronger relationships around the world,” said Vicki Freed, Senior Vice President, Sales and Trade Support & Service, Royal Caribbean International. “This is a hard-earned, well-deserved promotion within the Royal Caribbean Sales and Trade team, and we look forward to her continued success.”
Cassidy has been in the cruise industry for over 22 years. Prior to joining Royal Caribbean International, she was with Carnival Cruise Lines for 15 years holding Director positions in Corporate & Incentive Sales for five years and Business Development for 10 years, respectively.
Lori attended Bloomsburg University where she majored in business administration. Lori received her CIC designation and is an active member of MPI, SITE, IMA, DSA, IFA, FICP and several other industry associations.
Royal Caribbean International is an award-winning global cruise brand with a 46-year legacy of innovation and introducing industry “firsts” never before seen at sea. The cruise line features an expansive and unmatched array of features and amenities only found on Royal Caribbean including, jaw-dropping, Broadway-style entertainment and industry-acclaimed programming that appeals to families and adventurous vacationers alike. Onboard, guests are catered to with the cruise line’s world-renowned friendly and engaging Gold Anchor Service by every staff and crew member. Royal Caribbean has been voted “Best Cruise Line Overall” for 12 consecutive years in the Travel Weekly Readers Choice Awards.
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