Royal visit to provide tourism boost

Published on : Thursday, July 12, 2018

indexTourism Ireland welcomes this week’s visit by The Duke and Duchess of Sussex, which is more good news for tourism and another unique opportunity to convince potential holidaymakers in our largest tourism market to visit Ireland during 2018.

 

During their time here, the royal couple will enjoy our wonderful culture and hospitality – with visits to Croke Park, Trinity College and the Book of Kells, as well as EPIC the Irish Emigration Museum.

 

A large media contingent has travelled here to cover the visit, bringing the story to millions of people in Britain and elsewhere around the world. Tourism Ireland aims to inspire people to come and follow in the royal couple’s footsteps, with inviting messages which demonstrate the friendliness, welcome and fun for which Ireland is renowned. The organisation’s promotional activity to leverage the tourism benefits of the visit includes:

 

Niall Gibbons, CEO of Tourism Ireland, said: “This week’s visit by the Duke and Duchess of Sussex is a wonderful opportunity to showcase Dublin and Ireland to a huge audience of prospective holidaymakers across Britain and has the potential to deliver a major boost to Irish tourism. A large media contingent has travelled here to cover the visit, bringing the story to millions of people in Britain, and elsewhere around the world, and providing a truly unique opportunity to highlight Ireland as a wonderful holiday destination. Tourism Ireland will take every opportunity to exploit the tourism potential from the extensive publicity around the visit.

 

“Great Britain is an important market for tourism to the island of Ireland. It delivers 47% of all overseas visitors and around 28% of all overseas tourism revenue. Tourism Ireland is undertaking an extensive programme of promotions throughout 2018, to highlight the island of Ireland to British travellers.”

 

 

Source:- Tourism Ireland


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