Rugby sevens in Southern and East Africa gains momentum in recent years

Published on : Thursday, October 11, 2018

Rugby sevensIn the recent years, Rugby sevens in Southern and East Africa has gained much-deserved momentum, and it is attracting more and more spectators, many of whom are international tourists.

According to Judy Lain, Wesgro’s Chief Marketing Officer, Rugby sevens has gained popularity over the recent years, pulling in large crowds.

Coralie van den Berg, the General Manager of World Rugby African Association, Rugby Africa, explains that more and more tournaments are being developed by unions, especially in Southern and Easy Africa in partnership with sponsors and broadcasters and these are contributing to increased popularity of the game.

Van den Berg said that the Cape Town Sevens, which is part of the World Series, sells out in a couple of hours, attracting huge crowds, with smaller events across Africa attracting various crowd sizes.

The size of the crowd depends on how well the event is promoted and commercialized, according to Van den Berg. “Typically in Southern Africa, Zambia and Zimbabwe have the biggest fan base for sevens.”

As for Uganda, Van den Berg said that recently a sevens tournament between the Uganda Cranes and the French Military attracted over 10 000.

Van den Berg added that a number of new sevens events have been launched in recent years in Namibia, Zimbabwe, Zambia, and Lesotho, and all of them have been successful.
In December last year, Cape Town hosted the South African leg of the HSBC Rugby Sevens World Series, which fed millions of Rands into Cape Town’s economy.



Leave a Reply

Your email address will not be published. Required fields are marked *


You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

arrow2Follow TTW
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 
ttw_blogger_logo  ttw_blogger_logo  ttw_blogger_logo


  • 02 WTM London 2018
  • 03 imexamerica 2018
  • 03 ITB Asia 2018
  • 09 ttfotm 2018
  • 12 plannersxtraordinaire 2018
  • 13 aite 2018
  • 13 TTWarsaw 2018
  • 14 hmisummit 2018
  • 14 Hotelier Summit Africa North 2018
  • 14 SATTE 2019
  • 16 EMITT 2019
  • 18 hospitalityqatar 18
  • 20 CITE_TTW 2018
  • 30 PATA


Get our toolbar!
Review on