Russian Tourism Minister aid the national team & promote tourism

Published on : Wednesday, June 20, 2018

Russian Tourism Road ShowTourism Minister Rania El-Mashat stated on Monday 18/6/2018 that she interested to visit Saint Petersburg in Russia to aid the national football team against hosts Russia in their second FIFA World Cup Group A clash, scheduled for Tuesday.

While parting Cairo, the minister hailed honorable performance made by the Pharaohs against Uruguay on Friday in their opener. Here Mohamed El Shennawi, the goalkeeper of the national team was announced player or the match.

The Minister wished all success to the team for their tomorrow’s match.

She requested the Egyptians to aid the team and utilize their social media platforms to distribute the slogans related to the campaign of the Tourism Ministry via @experienceegypt accounts, using #thisisegypt hashtag to invite fans all over the world to visit the country. Mashat mentioned the in-stadium LED banners are flashing promotional phrases of the campaign at the time of the tournament’s 64 games with an aim to promote Egypt as a global destination which has the capability of attracting more tourists and investments.

“This is Egypt” promotional film is displayed on giant screens inside 11 stadiums where the World Cup matches are played, she added.

The slogan of the campaign “@experienceegypt” can be found in all publications, events and announcements of the tournament, the minister explained.

Egypt Experience and Invest Company is formally the regional supporter of the FIFA World Cup to promote the country as a global tourism and investment destination.

The campaign features modern marketing methods like interactive promotional materials via social media, in line with the requirements of the technological era, along with utilizing traditional methods such as television ads, giving the campaign the opportunity to address millions of World Cup fans, Minister Rania El-Mashat said.


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