Published on : Sunday, March 27, 2016
The visit paid by Morocco King Mohammed VI to the Russian Federation has given a new momentum to Moroccan-Russian cooperation. With this visit, the number of Russian tourists to Morocco is expected to soar in the coming years.
To achieve this goal, Moroccan national tourism office has signed several agreements with big Russian travel agencies to sell Moroccan destination to some 85,000 Russian tourists in 2016.
These agreements were sealed on the sidelines of ongoing Moscow International Travel & Tourism Exhibition (MITT.)
According to the latest data released by Moroccan Observatory of Tourism, Russian tourists who visited Morocco last year spent over €25 million. During their holiday, the Russian tourists visited museums and historical monuments besides sightseeing in Moroccan coastal cities.
Agadir remains Russian tourists’ favourite destination in Morocco wherein tourism professionals say the North African country can attract over 200,000 Russian tourists a year.
Morocco has deployed an ambitious strategy for the development of the tourism industry. This strategy, adopted in 2010, seeks to double the size of the tourism sector and put the country in the top 20 tourist destinations globally by 2020.