Rwanda continues to promote itself as a promising eco-friendly destination

Published on : Friday, July 28, 2017

indexBelise Kariza, chief tourism officer, Rwanda Development Board (RDB) said that Rwanda continues to position itself as high-end eco-tourism destination for visitors, predicting a 10 percent growth from the Indian outbound market.


As an emerging offbeat destination, Rwanda has made significant strides in the Indian outbound market, by launching competitively priced direct flights. The Rwanda Development Board (RDB) is employing new strategies for increasing their reach in the very promising Indian outbound market. India was by far the top source market for Rwanda in the Asia-Pacific region where Rwanda received approximately 12,562 tourists in 2016.


Considering that India is one of the second largest outbound travel markets in the world and that RwandAir commenced direct flights between Kigali and Mumbai in April 2017, travelers from India to Rwanda are expected to increase and directly impact tourism. The Indian market is an emerging one for Rwanda.


The visa process in Rwanda is also very well-organized, as once the application is done online, the receiver gets a notification through the same system.


According to the International Congress and Convention Associations (ICCA), Rwanda jumped from seventh to third place in the latest 2016 ranking of business tourism in Africa.


India is among the target markets of Rwanda and now with RwandAir flying to Mumbai, and India opening an embassy in Rwanda, in addition to Rwanda’s streamlined visa policy, and the presence of superlative MICE infrastructure in Rwanda, an influx of MICE businesses from India is expected.


According to the World Economic Forum report of 2017, Rwanda is ranked among the top 10 safest destinations in the world. Cleanliness and banning of plastic bags are other aspects that make the destination unique as a pro-green and environment-friendly.


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