Rwanda focuses on wealthiest visitors & tourist markets

Published on : Friday, July 28, 2017

indexHernaldo Zuniga, Nicaraguan singer and song writer accompanied his family to trekking all the way through the northwestern Rwanda witnessing the verdant forests and misty volcanoes in search of mountain gorillas.

He narrated the entire experience and described their encounter with the primates as “an almost spiritual” incident. He also mentioned that witnessing these endangered species was the only reason they made a trip to Rwanda.

However, Rwanda is not satisfied with just being a brief stop on the itinerary of the tourists worldwide. They are working hard to expand its demand beyond mountain gorillas whereas tapering its niche market to the moneyed visitors across the globe.

Zuniga considers himself to be lucky that his family succeeded in getting permits to watch the gorillas before it moves up to a double the cost to $1,500 (1,300 euros) per person in May.

To quote Zuniga, “I think that is going to be a drawback for many people. It is just going to be an elite group of people who can pay that.”

This price hike is part of an astute tourism policy for Rwanda in order to enhance conservation efforts while placing and establishing itself as a luxury tourist destination on world map.

“The idea behind (the increase) is that it is an exclusive experience which also needs to be limited in numbers. Our tourism is very much based on natural resources and we are very serious about conservation,” said Clare Akamanzi, the chief executive of the Rwanda Development Board.

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