Rwanda Hospitality industry unleashes its forthcoming MICE goals

Published on : Monday, January 23, 2017

Rwanda Hospitality industryThe hospitality industry of Rwanda is all focused to establish the country as a regional conference hub. Rwanda Hospitality Association chief, Seth Tugume considers that this initiation will help different small players of Rwanda to benefit from incentives, meetings, conferences and events or MICE. To quote Tugume, “If Rwanda is positioning itself as a MICE tourism hub, it is not only the high end hotels to gain. People who come for conferences can stay in big hotels but will also check out the small hotels and bars for a beer in the evening or go to a night club in town’’.

He further added that not so big investors should refrain from operating as adversaries in terms of global brands. To quote him, “but all of us should complement each other.


Whatever the size, the cardinal goal is to sell the Rwanda brand. Besides, when the big and high end operators host conferences the small brands also benefit as not all the delegates have the same financial capacity and will stay at neighboring small hotels. This way, the small operators who are mainly local also benefit’’. In 2014, Rwanda Development Board organized MICE initiative to establish Rwanda as one of the top conference destination and boost its national economy.

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