Published on : Wednesday, November 29, 2017
For quite some time now, I saw tourism as an idea barely centered on major attractions like the gorgeous beaches, eye-catching and unusual landscapes, and activities like theme parks, heritage sites and music festivals.
However, none of the above actually describes what Rwanda has truly to offer.
The question commonly asked is, “After seeing the gorillas, Akagera National Park and the Genocide Memorials, what else does one do in the Land of a Thousand Hills?” This was my question as well and is asked privately among friends and acquaintances also who are inquisitive about Rwanda’s sustainability in terms of current path to tourism.
Every time the question arises, there are generally reactions which fall into two categories.
The first says about Rwanda’s growth as a destination for Meetings, Incentives, Conferences and Exhibitions or MICE Tourism, the initiation made to double the attractiveness of the Akagera National Park along with plenty of hotel rooms and special attention given on the road network across the country.
The first category generally receives positive responses along excitement and openness to success through not understanding the country’s tourism strategy. The second category is however less optimistic and is usually critical of a strategy in terms of excess number of hotel rooms in a country which do not appear to have huge number of attractions to maintain a viable tourism industry.