Rwandan-Ugandan-Kenyan forge tourism strategy, a first in Africa

Published on : Tuesday, November 15, 2016

rwandan-ugandan-kenyanIn a bid to improve their visibility to tourists across the world, the East African countries Kenya, Uganda, and Rwanda have joined hands.

 

Following a tripartite agreement in October, these three countries created their first joint marketing plan in London at World Travel Market by opting for a common stand. World Travel Market is the biggest international tourism trade fair which took place this year in London from Nov 7 to Nov 9.

 

These three countries of East Africa recently signed a common cooperation agreement for the joint promotion of the three destinations as one.

 

The joint agreement between the three countries also aims at the establishment of a single visa.

 

“We are implementing a single tourist visa. This is the first time that we have signed an agreement of this kind and we are committed to promoting our countries’ tourism together,” said Ugandan Tourism Minister Godfrey Kiwanda Ssuubi.

 

In Kenya, tourism accounts for about 11% of the GDP while in Uganda the tourism industry is the primary source of revenue representing 9.8% of the GDP and employing 247,000 people.

 

Rwanda is also trying to diversify its economy by focusing, among other things, on tourism. In 2012 the country welcomed one million tourists, a sharp rise from 25,000 tourists which visited the country in 2004.

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