Ryanair criticizes Amsterdam Marketing’s allegations

Published on : Saturday, May 13, 2017

RyanairRyanair has lashed back at an Amsterdam Marketing claim that “tourism is destroying cities”, dismissing it as “total nonsense” and “disrespectful to the tourists who come”.

To quote Kenny Jacobs, Ryanair chief marketing officer, “The money these tourists spend makes up over 7% of the Dutch economy and supports one in 10 jobs in the Netherlands.”

Frans van der Avert, the chief executive of Amsterdam Marketing, told the World Tourism Forum in Lucerne last week, “A lot of smaller historic cities in Europe are getting destroyed by visitors. We don’t spend even €1 in marketing Amsterdam anymore.” Van der Avert singled out Ryanair and Airbnb for criticism, describing Ryanair passengers as “the loudest”, saying, “We want people interested in the city, not who want a backdrop for a party.”

Jacobs hit back saying van der Avert’s argument shows “no respect for the nearly 14 million tourists who visit Amsterdam every year”. He said that the Amsterdam Marketing chief’s approach would make tourism “the preserve of the wealthy” and added, “He would clearly like hotels and airfares to be more expensive so that everyday tourists cannot afford them.”

He said to van der Avert: “Dutch consumers want more choice and lower fares, and the Dutch economy wants more tourists.”


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