Ryanair reaches settlement with eDreams

Published on : Friday, October 20, 2017

RyanairThe ongoing legal proceedings since 2015 between Ryanair, Google and OTA eDreams have reached a settlement.

 
Ryanair had accused Google in 2015 of permitting eDreams to use ‘misleading’ subdomain ryanair.edreams.com and a website with branding similar to Ryanair to sell air fares at higher rates than on carriers’s website.

 
However, Ryanair did not disclosed the condition of settlement but mentioned that the legal resolution will benefit consumers across Europe.
The chief marketing officer, Kenny Jacobs welcomed the measure and said that the airline will offer the customers with the lowest fares in Europe that will further bring transparency related to the online advertising of air fares that will benefit the customers.

 

The airline seeks to bring in consumer-friendly advertising on the Google’s AdWords platform after resolving the issues.
Google’s spokesperson mentioned that they were  also content by reaching an agreement with Ryanair and eDreams, specifying that they had clear policies on the type of ads that would be allowed in their platform and it will be enforced in the benefit of the consumers.
Head of UK & group external affairs at eDreams, Robert McNamara said that he was happy with the resolution and committed to help travellers across Europe to get the best prices with apt travel options.

 

The services are tailor made for the benefit of the customers and this agreement should make it easier to provide better value and services to the European travellers.

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