Ryanair Unveils 2016 (Year 3) “Always Getting BEtter” Plan

Published on : Tuesday, April 12, 2016

RyanairRyanair, Europe’s favourite airline, today (12 Apr) unveiled its 2016 customer experience initiatives which form Year 3 of its “Always Getting Better” (AGB) programme, as it continues to improve all aspects of the customer experience, through service, digital and inflight developments. The new initiatives to be rolled out over the coming year include:

Ryanair’s Chief Marketing Officer, Kenny Jacobs said:

“The continued drive to improve our customer experience has been reflected in the record passenger numbers and load factors we have had over the past 2 years, and we are pleased to launch Year 3 of our “Always Getting Better” programme. While Year 1 and 2 were about fixing the areas customers didn’t like and improving the existing offering, Year 3 will be about digital acceleration and innovation, particularly through our Ryanair Labs digital developments. The one thing that won’t change will be our low fares, and we’ll continue to offer the biggest and best choice of destinations, with the most on-time flights and a fantastic onboard experience, as we grow our fleet, traffic and routes.”

 

 

Source:- Ryanair

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