SA to Host Australia’s Largest Travel Conference Showing off Nature, Food and Wine

Published on : Monday, June 26, 2017

SA AUSTRALIASouth Australia is set to star on the global tourism stage with the announcement the nation’s largest travel conference will be hosted in Adelaide next year.

Minister for Tourism Leon Bignell is thrilled South Australia has secured the Australian Tourism Exchange, which attracts thousands of tourism industry stakeholders from more than 30 countries around the world.

The brand new $400 million Adelaide Convention Centre will be the venue for the 2018 event, during which the very best of South Australia’s food, beverage and tourism offerings will be showcased to national and international leaders – the forum has a track record of attracting millions of extra visitors to Australia each year.

Background
ATE is Australia’s largest annual travel and tourism business-­to-­business event.

It brings together Australian tourism businesses to promote their products directly to tourism wholesalers and retailers from around the world through a combination of scheduled business appointments and networking events.

It will also give international tourism buyers the opportunity to experience South Australia’s world-class and diverse range of tourism offerings.

ATE 2018 will be held from 15-­19 April and is expected to be attended by approximately 2500 delegates in the tourism sector from around Australia and the world.

This year’s ATE in Sydney was attended by delegates from 548 international travel companies from more than 30 countries, and 555 Australian tourism businesses, who conducted more than 45,000 business appointments.

The event, which was last held in Adelaide in 2010, is expected to inject $10 million into South Australia.
Quotes Attributable to Minister for Tourism Leon Bignell
Securing the hosting rights for the 2018 ATE is a massive coup and will deliver a huge return for South Australia by putting the very best of what we have to offer in the tourism sector, in the international spotlight.

We will be serving up our outstanding wines and culinary delicacies as well as getting these important visitors out to the wonderful regions where it all comes from.

Eyre Peninsula is the seafood capital of Australia, Kangaroo Island produces sheep dairy produce, lobsters, oysters and gin while McLaren Vale, Adelaide Hills and Barossa have more than 200 cellar doors between them and are less than an hour’s drive from Adelaide.

Further afield there are a 15 other awesome wine regions. We have the mighty Murray River, the fabulous Flinders Ranges and the spectacular Limestone Coast is proving to be a great part of the journey from Melbourne to Adelaide for international travelers.

I’m sure all South Australians will put out the welcome mat to show the most influential tourism audience in the world just how great our state is.

 
For the first time in history, international tourism is now worth more than a billion dollars to South Australia. That’s why, in last week’s state budget, we doubled down on this important economic sector. We pumped in an extra $14.5 million for the tourism sector so we can win conferences of the calibre of ATE for SA.

We’ve also invested an additional $70 million to market South Australia nationally and internationally– our visitor economy’s maintained a record $6.3 billion a year and we’ve created an additional 4,000 new tourism jobs.

We look forward to welcoming global tourism delegates and I’m sure they will enjoy discovering why South Australia was named Best Event State in Australia two years in a row, as well as a top five region to visit in Lonely Planet’s 2017 guide.

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