SA tourism aims for sustainable and world-class coastal and marine tourism

Published on : Sunday, August 20, 2017

South African tourism logoThe South African Cabinet has approved the coastal and marine tourism implementation plan. It will be spearheaded by the Department of Tourism.

 
Tourism Minister Tokozile Xasa said in a statement that the aim was “to grow a world-class and sustainable coastal and marine tourism destination that leverages SA’s competitive advantage in nature, culture, and heritage”. She added, “The coastal and marine tourism sector will contribute about R21.4bn to the GDP and create about 116,000 direct jobs by 2026. These estimates are conservative as they are growing off a low 2015 base of a R11.9bn direct contribution to GDP and 64,400 direct jobs.”

 
The coastal and marine tourism plan would keep destinations on top priority rather than individual tourism projects or products. In the first five years, the focus will be on the following geographic areas: Durban and surrounds (KwaZulu-Natal); Umkhanyakude District including Umhlabuyalingana and surrounds (KwaZulu-Natal); Port St. Johns to Coffee Bay (Eastern Cape); East London, Port Elizabeth and surrounds (Eastern Cape); Cape Town and surrounds (Western Cape); and West Coast and surrounds (Northern Cape).

 
Initiatives in all of these nodes will focus on marketing, events and routes; regulations and permits; research and spatial planning; beach precinct development, tourism infrastructure and tourism safety; maritime tourism; and skills development.

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