Saba organizes its first tourism and marketing conference

Published on : Sunday, August 20, 2017

Saba organizesSaba held its first Tourism and Marketing Conference for stakeholders of both the private and public sectors of the tourism industry on Saba. The conference had high attendance and much interest was displayed by the attendees. Topics highlighted were customer service, digital marketing, teamwork and the importance of tourism to the island’s economy. Especially, the social media and digital-marketing session gave rise to much interest. The theme of the conference was “Tourism is Everyone’s Business,” which was highlighted throughout the various discussions.

Feedback from stakeholders indicated that this conference was an important first step to create better cooperation between persons involved with the tourism industry. Working together was emphasized as integral to a successful product and these relationships were vowed to be strengthened in future activities.


Commissioner of Tourism, Bruce Zagers said, “This conference was initiated as a way of bringing the stakeholders together and reminding them that having a strong foundation is important within our industry. I believe that these goals were achieved with this conference. Of course, this is just a first step; to capitalize on what was started follow-up is necessary. We are working towards creating a successful product and this conference was just the first building block.”


Zagers thanked all speakers for their “well thought out and engaging presentations,” and he extended his gratitude to the attendees.


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