Sabah actively engages with European tourism players at ITB Berlin

Published on : Thursday, March 14, 2019

Sabah actively engaged with European tourism players at the recently held Internationale Tourismus-Börse (ITB) Berlin to bring in more travellers from the region to the state.


The Deputy Chief Minister Datuk Christina Liew, who is also in-charge of the state’s tourism portfolio, led Sabah delegation at the ITB to discuss potential collaboration with European travel agencies.


The collaboration would focus on promoting the state as a premier international tourist destination to European travellers.


Liew said that the discussions paved the way for signing of a Memorandum of Understanding (MoU) on Joint Marketing and Promotion Campaign between Sabah Tourism Board (STB) and two European travel agents.


At the 2019 ITB Berlin, Liew also met with June Nielsen, the owner and managing director of InterTravel, Denmark which was founded in 1978, for discussing possible collaboration.
InterTravel caters to travellers who are looking for unique travel experiences and have individual demands on destinations, mode of transportation and safety. It has promoted Malaysia and Borneo in Europe for more than 30 years.


“We offer beach holidays, package tours and fly-drive on either individual basis or as part of a group. We assure our prospective clients (from Denmark) of the personal service of some of the most well-travelled consultants in the Danish travel industry,” said Nielsen.


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