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Sabah all set to lift up tourism with Visit Malaysia Year 2020

Wednesday, November 20, 2019

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In Sabah, several main events like the Borneo Marathon, Sabah Fest and Kaamatan festival are listed in the Visit Malaysia Year 2020 (VMY2020) event calendar to draw greater number of tourists to this Malaysian state.

 

Deputy Chief Minister, Datuk Christina Liew, who is the state Tourism, Culture and Environment Minister as well, explained that the event calendar was published by the federal Tourism, Arts and Culture Ministry.

 

She stated that this in response to the question by Datuk Abidin Madingkir (Upko-Paginatan) on the preparation by Liew’s ministry to influence VMY2020 at the state assembly sitting on Monday (Nov 18).

 

“In conjunction of VMY2020, Tourism Malaysia has also collaborated with Sabah Tourism Board (STB) to come up with a brochure called Best of Sabah Packages 2019/2020, which highlights 100 tourism packages across the state.”

 

“This is in the form of e-brochure, with printed versions available in Tourism Malaysia’s offices in and outside the country,” she said during the question and answer session.

 

Liew further added that among the strategies in marketing to endorse Sabah is putting VMY2020 logos in all the major promotional activities in foreign markets.

 

The ministry, through STB, also takes part in various travel shows, she added.

 

“Among the upcoming ones listed in the first quarter of 2020 are Asean Tourism Forum 2020 in Brunei (January), South Asia’s Travel and Tourism Exchange in New Delhi (January), MATTA Fair in Kuala Lumpur (March) and Internationale Tourismus-Börse Berlin in March,” she added.

 

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