Sabah Tourism Board to organize a road show on rural tourism

Published on : Wednesday, July 26, 2017

Sabah Tourism BoardThe Sabah Tourism Board (STB) will continue to identify new products around the State concurrently with the positive growth of the tourism industry. For that, STB will organize an event where rural tourism product owners could engage, promote and partner with tour operators.

The chairman of Sabah Tourism Board, Datuk Joniston Bangkuai said, “This is the time to show the world what rural areas in Sabah can offer in terms of tourism products,” during a courtesy call on Chief Minister Datuk Seri Panglima Musa Hj Aman.

He added, “It is indeed very important to tell Sabah’s rural story to the world including its natural attractions, rich cultural heritage and an array of tourism products. Developing rural tourism will also assist our rural folks in uplifting their livelihood. I commend STB on this effort to give touristic value to the lesser known parts of Sabah.”

The first Sabah Rural Tourism Road show 2017 will be publicizing new and available rural tourism products to the general public as well as tourism industry players, who will create promotions and packages for both domestic and international segments. Four districts, namely Kiulu, Ranau, Kadamaian and Tambunan, will be highlighted during the road show which will be held on August 5 and 6 at Imago Shopping Mall, which is also sponsoring the venue.

Activities like quizzes and games such as butod eating challenge, treasure hunt, traditional performances and games and children’s activities will be part of the event.


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